We’re thrilled to announce our partnership with Valve Software allowing game developers to embed their 3D game content on Steam, the leading digital marketplace and community for game developers.
How big is Steam exactly? In 2015, users purchased titles through Steam for around $3.5 billion representing 15% of the global PC game sales for the year and as of February 2016 Steam roughly has 125 million active users with over 7,500 games. So, they’re pretty big!
As of today, Sketchfab is the second integration on Steam after YouTube. Needless to say, we’re honored to be a part of the platform and excited to help the community interact with 3D content in a new way.
Today there are hundreds of game studios and thousands of game developers and modders using Sketchfab to share their 3D game content online.
You can see Vermilion Wlad’s full set of DOTA 2 workshop armor on Steam Workshop.
How does it work?
If you don’t already have a free Sketchfab account, you’ll need to create one here. Then just upload your 3D model(s), and embed them by pasting a full Sketchfab model URL, which automatically turns into an embed:
Here are the full guides for each part of Steam:
- Steam Greenlight: A place where users can submit projects to help get voted into Steam’s marketplace.
- Steam Workshop: A place for user generated content and mods to be implemented into Steam games.
- Steam Community Discussions and Announcements: Where game developers can share ideas, news, and start discussions about their games with their audience.
- Steam Store: The leading digital marketplace for game related content. One note – the Steam Store is the one exception where you still need to use URL tags for an embed: [URL]http://sketchfab.com/models/1234567890[/URL].
Link to Steam in your Sketchfab model description and add:
- What game it is for.
- A link to the Steam asset.
- What props this asset includes.
Here’s a great example:
Need more inspiration? Here’s some more great examples from game studios.
Tag your game content correctly
Tagging content is important because it helps your work get discovered. It also helps us find and promote you on Sketchfab and to gaming publications like Kotaku or Destructoid.
A good rule of thumb is to add a tag for the part of Steam you’re showing your work on and add a tag for full game name:
Here’s some common tags used for Steam:
- Steam Greenlight: steamgreenlight
- Steam Workshop: steamworkshop
- Steam Store: steamstore
- Dota 2: dota2
- Payday 2: payday2
- Dying light: dyinglight
- Killing Floor 2: killingfloor2
That’s it! Upload your model, add a description, add tags, and drop your full Sketchfab model URL on Steam to embed it. You can also read the official announcement on the Steam blog and find more tips in our Help Center.
If you have more questions regarding integrating your 3D content with Steam or want help marketing your game on Sketchfab, please get in touch. You can email me email@example.com, tweet me @RAWRsoft, or message me on Skype at “RAWRsoftGames”.