In Art Spotlight, we invite Sketchfab artists to talk about one of their designs.
SEHSUCHT is a Design Driven Content Creation Studio.
Established in 2000 by a bunch of hungry design addicts, SEHSUCHT has come to leave it’s mark as a top-notch quality label in the field of animations and graphics.
With the same untiring drive and excitement as back in the early days, we direct and produce cutting-edge digital content for our clients from the creative industries. We count more than 45 design-obsessed individuals that are united in their aspiration to further push the boundaries of storytelling by deploying narrative concepts that deliberately blend commerce with art.
3D CGI is a crucial part of our production pipeline. Depending on the visual style we want to achieve, we use different tools. 3D Modeling & Animation in Maya and Compositing in Nuke for photoreal VFX, Cinema 4D and After Effects for more design driven work.
The VR advent calendar, which is based on the concept to reveal a New Year’s Resolution in the form of a graphic animation is an example for a design driven project, hence realized in Cinema 4D and After Effects. With the Holidays Season on the doorstep, the task at hand was to come up with an original idea for our Christmas giveaways to our clients and as we have been working on various VR projects, our creative team had the idea to do an animated VR calendar which the clients could then view on branded cardboard viewers sent to select clients in our Christmas mailout.
We had a team of 4 artists work on this over the course of 2 weeks, to make sure every small detail of the animation turned out just right. Sketchfab has proven to be a tremendously helpful tool due to the Google Cardboard functionality of the player. A simple, elegant and powerful UI we enjoyed working with.
SEHSUCHT is doing really cool projects, check out their work on their website and don’t forget to check out their advent calendar every day until Christmas 🙂